As a member of a family expecting the arrival of a new baby, I can tell you how much money you have to spend just to get ready for it. We are not talking hundreds of dollars, it’s much more that.
To increase the use of condoms and to discourage people from having unwanted pregnancies, Durex put out a new condom advertisement, created by Espiral DP, which shows the financial benefits of using a condom. The advertisement depicts a colorful toddler’s playpen with a price tag of $420, and underneath the playpen, it shows a Durex logo with a price tag of $2.50. This suggests that by spending money on a condom, you are preventing the massive financial costs that are often caused by having a child. Advertisements like this do not just serve to increase the amount of money that the company makes, but also provide important information to the public. More advertisements like this one can help convince people that condoms are one of the most effective ways of preventing pregnancies.
You have to admit one thing, Durex has a good sense of humor!
Tags: Condom stories, condoms, Durex, Pregnancy, pregnancy prevention, Safe Sex, sex
I love the idea behind this campaign! Another worthwhile marketing idea: have a contest where people can design a condom wrapper, and pay the winners $$$!
Next time you are looking at condoms, consider trying One Condoms. They are made from Sensatex, making them smoother, softer and more pleasurable to use. They come in over 120 wrappers designs and if you want, you can submit a design of your own in their design a condom wrapper contest. For more information, go to http://www.onecondoms.com