Posts Tagged ‘Prevention’

Jaime Foxx and Ludacris for HIV prevention campaign “I know”

Wednesday, March 31st, 2010

 

On March, 4th Center for Disease Control and Prevention (CDC) started a new media campaign “I know”. The goal of this program is to encourage African-American population to discuss issues about HIV and AIDS. The venues of the program include popular social media – Facebook and Twitter,  just to name a few. People know plenty of information about HIV/AIDS , but it’s not as “hot” of a topic anymore in casual conversation. Treatment from HIV/AIDS became more powerful, there are not as many deaths anymore. At the same time, African-American community suffers more than any other communities from this devastating disease (statistics show young African Americans have one of the highest rates of HIV in the United States).

Our celebrities, including actor Jaime Foxx and singer Ludacris, came out with public announcements. If people will go for testing, start using condoms or just discussing those issues more often, than “I know” campaign will succeed.